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Digital Product Specialist Intermediate

Job Title Digital Product Specialist Intermediate Location Work from Home Job Category Marketing and Communications Schedule Days Work Type Full time Department Digital Engagement Division Date posted 05/31/2024 Job ID R-63075

Job Summary

The Digital Product Specialist serves as chief ambassador and will oversee accountability for one or more digital products. This role will support our customer communications management tool and processes. Understands how product(s) supports critical key business marketing and customer experience objectives, regularly reports on product KPI’S to department and system leadership. Effortlessly partners with product end users/stakeholders within business units, and various departments within the system to plan and manage product roadmap, product specifications, implementation of new features, and collaborate with business stakeholders to assess business and operational processes and define solutions.

Job Duties

  • Provides direct or supporting oversight for one more key products within the digital marketing and experience portfolio.
  • Products may include, for example hosted applications that support the digital customer experience for Geisinger patients or members , or digital marketing applications that are used by the team for marketing functions.
  • Champions product with critical stakeholders, drives adoption and ongoing utilization and regularly secures and incorporates end user input into product strategy and processes.
  • Utilizes digital analytics to coordinate strategies and tactics with internal peers, key stakeholders to build product requirements and drive successful launch of digital products.
  • Owns relationship with third party product vendor or with Information Technology team that developed and supports the product, partners to execute product from vision to concept while managing stakeholder input and needs.
  • Assists to design and execute user-centered integration of product into enterprise website and mobile experiences as appropriate.
  • Defines requirements and user stories; partners with stakeholders and third-party vendors to answer questions and prioritization regarding feature and functionality details and signs off on stories before sending enhancement into production.
  • Coordinates user acceptance testing externally and internally to ensure product meets or exceeds expectations of users.
  • Identifies and resolves problems in a timely manner; gathers and analyzes information; develops alternative solutions.
  • Serves as a day-to-day producer, supporting authoring, publishing, or other operations as needed with digital products.
  • Serves as product super user and trainer, supports end users with training and support.
  • Keeps abreast of trends, competition and innovation.
  • Regularly benchmarks digital product within job portfolio against industry and competitor products.
  • Tracks and reports on how product contributes to overall digital business and Geisinger goals.
  • Defines, tracks and regularly shares with leadership appropriate product KPIs.
  • Uses performance insights to continue to align product to business imperatives.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).

Position Details

Highly Preferred Qualifications:

  • Bachelor's Degree or higher education
  • Experience managing customer communication management tools
  • Experience in creating efficiency


High School Diploma or Equivalent (GED)- (Required)


Minimum of 6 years-Relevant experience* (Required)


Teamwork; Working Independently

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Our Commitment to Diversity, Equity and Inclusion

Geisinger values who you are, where you are from, and where you are going. We seek out people of various backgrounds and cultures with unique abilities, non-traditional career paths and ambitious aspirations. We are an Affirmative Action, Equal Opportunity Employer. Women and Minorities are encouraged to apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status. Read more about Our Commitment to Inclusive Recruiting.

Our Vision & Values

Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.

KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.

EXCELLENCE: We treasure colleagues who humbly strive for excellence.

LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.

INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

Our Benefits

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.


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