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Market Research Analyst Senior

Job Title Market Research Analyst Senior Location Work from Home Job Category Business Strategy and Innovations Schedule Days Work Type Full time Department Marketing Analysis & Research Division Date posted 09/13/2023 Job ID R-42887

Job Summary

We are seeking a highly skilled and experienced Senior Marketing Analyst to join our team. The successful candidate will mine and integrate data across multiple digital and traditional channels using modern analytic and data visualization tools to measure effectiveness, uncover deep insights, and make recommendations on strategy.

Job Duties

  • Responsible for determining data and planning needs by communicating with medical directors, administrators, analysts, and personnel at all levels throughout the health plan.
  • Identifies issues and formulates hypotheses.
  • Performs data and various forms of market research identifying business opportunities.
  • translates information and develops concrete business plans.
  • Responsible for planning and running focus groups using internal resources, as well as hiring and managing external market research firms.
  • Manage communication and relationships on an organizational level and work with multiple departments.
  • Possesses ability to work within a matrix structure with operations, finance, underwriting, and sales.
  • Responsible for preparing presentation documents and building high level maps and graphs.
  • Responsible for presenting informative reports to administrators and various internal and external audiences.
  • Responsible for understanding the capabilities of software used throughout the organization to extract market data.
  • Understands the process flow of the sales and marketing and underwriting process and recommends changes to data capture and metrics used to describe potential and actual sales.
  • Provides training and mentoring to all new hires within department.
  • Manages market research function for the plan including annual planning and budgeting, and coordination of specific research projects from inception to presentation of findings emphasizing understanding, use and operational implication and relevance of the research.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

  • Preferred experience working with multiple tools and technologies to support analytic activities that include:
    • Google Analytics (specifically GA4)
    • Google tag manager
    • Reporting/Data Visualization: (Datorama)
    • Customer Analytics (CRM/CDP)
    • Email Analytics
  • Ability to create a maintain reports and dashboards to track goals across campaign layers
  • A self-starter and ability to prioritize time across multiple projects with ability to work with minimal direction.
  • A strong and concise communicator with ability to simplify messaging for varying audiences.
  • You are highly organized and enjoy working with the details and enjoys collaborating with others needed to achieve an outcome.


Bachelor's Degree- (Required)


Minimum of 1 year-Healthcare (Required), Minimum of 5 years-Related work experience (Required)


Teamwork; Leadership; Presentations; Organizing; Communication; Problem Solving

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Our Commitment to Diversity, Equity and Inclusion

Geisinger values who you are, where you are from, and where you are going. We seek out people of various backgrounds and cultures with unique abilities, non-traditional career paths and ambitious aspirations. We are an Affirmative Action, Equal Opportunity Employer. Women and Minorities are encouraged to apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status. Read more about Our Commitment to Inclusive Recruiting.

Our Vision & Values

Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.

KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.

EXCELLENCE: We treasure colleagues who humbly strive for excellence.

LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.

INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

Our Benefits

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.


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