A place that gives you opportunity and takes your breath away.

Job Summary

Directs and leads strategy for assigned Geisinger institutes and platforms aligned with their respective business development plans to support revenue and market share growth. Create regional strategies using geo-targeted data to support local platform business plans. Implement a framework that aligns with business development plans and strategies designed to ultimately enhance the Geisinger brand, engage patients, increase market share, and achieve business goals. Partner with institute leaders, vice presidents, operations managers, physician leaders, facility leaders and strategy and business development team to support organizational priorities and achieve optimal results.

Job Duties

• Helps develop proactive marketing strategies, marketing plans and initiatives to attract and retain customers (patients and members) to Geisinger, support business strategies for assigned clinical institutes and local platform.
• Facilitates the execution of strategic plans seeing projects to successful completion within defined budgets and timelines.
• Keeps abreast of the regional competitive environment, clinical advances, technological enhancements and industry trends.
• Understands the business objectives of the organization at the system, institute and platform level and applies that understanding to marketing strategy development.
• Monitors issues that could negatively affect Geisinger’s brand or services in the region; notifies appropriate executives and personnel; assists with managing crisis communication programming in the region, including social media issues.
• Participates in key institute and platform operational and leadership meetings.
• Provides reports on marketing plan results.
• Supervises and directs staff to ensure productivity is maximized and specified goals and quality standards are met.
• Develops professionalism and scope of expertise.
• Manages a consistent process for marketing plan development and implementation.
• Provides project management oversight for implementation of specific marketing plans with support from dedicated project managers.
• Effectively manages multiple assignments.
• Keeps accurate documentation of activities and projects.
• Monitors marketing plan outcomes.
• Tracks and reports return on investment.
• Manages expectations for department stakeholder and.
• Develops collaborative working relationship with leadership.
• Fosters a collaborative working relationship with peers to create cross-functional teams in support of marketing plan implementationand other key partners to align marketing effort with business objectives.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Education

Bachelor's Degree- (Required), Master's Degree- (Preferred)

Experience

Minimum of 7 years-Marketing (Required)

Skills

Office Administration

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Our Vision & Values

Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.

KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.

EXCELLENCE: We treasure colleagues who humbly strive for excellence.

LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.

INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

Our Benefits

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.