A place that gives you opportunity and takes your breath away.

Job Summary

Responsible for the implementation and evaluation of marketing and communication plans and activities. These include but are not limited to advertising, digital engagement campaigns, acquisition campaigns, educational programs, direct mail, website and portal updates, and event or community-facing support. Works cooperatively with department staff and external vendors to develop and produce marketing and communications materials and programs in support of Geisinger’s mission and goals. Owns execution for assigned initiatives end-to-end, ensuring a high bar for quality, compliance, and internal partner experience.

Job Duties

• Manages day-to-day implementation of assigned plans, programs, and activities; independently drives timelines and deliverables.
• Leads intake and trafficking for assigned work, clarifies objectives, audience, deliverables, timelines, and approval paths before work begins.
• Develops and implements specific marketing programs and activities in assigned areas, translating strategy into executable workbacks.
• Supports the development of marketing plans by coordinating inputs, schedules, and stakeholder requirements.
• Creates and distributes marketing materials; ensures brand standards, messaging accuracy, and compliance requirements are met.
• Coordinates market research to inform plans and evaluate completed programs; synthesizes findings into actionable recommendations for future execution.
• Maintains and updates appropriate sections of internal and external websites and supports digital content updates through QA and approval workflows.
• Works with management to develop, maintain, track, and meet budgets; follows purchasing, documentation, and vendor management processes.
• Tracks and reports process and outcome metrics for assigned projects and plans (e.g., ROI, leads, conversions, engagement, web traffic, satisfaction where available) and captures learnings.
• Coordinates QA for digital and print deliverables (proofing, links, tracking parameters, accessibility basics when applicable) to reduce rework and ensure high-quality customer experience.
• Coordinates projects with external suppliers (agencies, graphic artists, photographers, etc.) as needed; manages deliverables and timelines.
• Works collaboratively and appropriately communicates with management and staff; provides proactive status updates and escalates risks early.
• Ensures effective communication processes exist within the team and are used; tailors oral and written communication to the audience.
• Participates in project implementation and quality workgroups; recommends process improvements to improve turnaround time and partner satisfaction.
• Serves as a resource for regulatory audits.

Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

*Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).

Education

High School Diploma or Equivalent (GED)- (Required)

Experience

Minimum of 6 years-Relevant experience* (Required)

Skills

Computer Literacy; Marketing Tasks And Activities

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Our Vision & Values

Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.

KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.

EXCELLENCE: We treasure colleagues who humbly strive for excellence.

LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.

INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

Our Benefits

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.