Job Summary

To develop and execute growth marketing strategies for assigned institutes and platforms. Assists with marketing planning, research, and analysis to develop a comprehensive marketing positioning strategy for assigned institutes and platforms. Utilizes analytical and critical thinking to interpret data and understand and respond to industry and market trends as they relate to relevant clients. Monitors and evaluates marketing strategies, plans, messaging, and programs to maximize revenue growth and market share. Establishes effective relationships with institute and platform leadership to work toward a shared purpose by collaborating, partnering, and cooperating with others to accomplish goals

Job Duties

• Helps develop proactive marketing strategies, marketing plans, and initiatives to attract and retain customers (patients and members) to Geisinger, support business strategies for assigned clinical institutes and local platformS.
• Understands the business objectives of the organization at the system, institute, and platform level and apply that understanding to marketing strategy development.
• Identifies, evaluates, and recommends geographic market and product and service opportunities based on market need.
• Convert those needs into value-added marketing communication strategy through a team approach with institute and platform leadership.
• Keeps abreast of the regional competitive environment, clinical advances, technological enhancements, and industry trends.
• Alerts marketing director of issues that may negatively affect Geisinger’s brand or services in the region.
• Works with dedicated project managers for implementation of specific marketing plans.
• Tracks and reports return on investment.
• Metrics might include: new patients, number of referrals, revenue generated, enhanced perception, number of media hits, ad equivalency, attendees, and web hits.
• Manages expectations for department stakeholder and clients.
• Develops collaborative working relationships with leadershipand department peers to create cross-functional teams in support of marketing plan implementationother key partners to align marketing effort with business objectives.
• Maintains excellent working relationship with institute and platform leadership, managers, staff, and physicians.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Remote Work From Home (WFH) Option. Must be commutable to North East and North Central, Pennsylvania as business needs require.

Client Relations, Analysis, Strategy Development and Monitoring experience in Healthcare environment preferred.

Employee Value Proposition: Opportunity to collaborate with a full team of

Marketing subject matter experts utilizing the latest digital technologies.

Education

Bachelor's Degree- (Required), Bachelor's Degree-Marketing/Public Relations (Preferred)

Experience

Minimum of 5 years-Related work experience (Required)

Skills

Organizing; Critical Thinking; Computer Literacy

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Our Commitment to Diversity, Equity and Inclusion

Geisinger values who you are, where you are from, and where you are going. We seek out people of various backgrounds and cultures with unique abilities, non-traditional career paths and ambitious aspirations. We are an Affirmative Action, Equal Opportunity Employer. Women and Minorities are encouraged to apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status. Read more about Our Commitment to Inclusive Recruiting.

Our Vision & Values

Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.

KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.

EXCELLENCE: We treasure colleagues who humbly strive for excellence.

LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.

INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

Our Benefits

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.