Marketing Coordinator Senior
Job Summary
Responsible for development, implementation, and evaluation of provider and member communication plans and activities for product lines and services. These include but are not limited to direct mail, website development, and provider portal, new and renewing member packets, collaterals, fulfillment, and inventory projections. Responsible for working cooperatively with department staff, the Print Shop and external vendors to develop, write and produce publications in support of mission and goals of Geisinger.
Job Duties
- Develops and oversees tracking and accountability methods for all projects.
- Uses these evaluations to determine future direction.
- Contributes to internal communications.
- Prepares information for internal communications vehicles as appropriate.
- Coordinates projects with external printers, graphic artists, photographers, etc.
- as needed.
- Works collaboratively and appropriately communicates with management and staff.
- Ensures effective communication processes exist within the team and are used.
- Tailors oral and written communications according to the audience.
- Works with management to develop annual budgets and meet those budgets.
- Maintains and updates appropriate sections of internal and external Web sites and assists in development of Web.
- Works to develop marketing communications in assigned areas.
- Coordinates market research as necessary to develop plans and evaluate completed programs.
- Implements plans by preparing and distributing regulated materials for members and providers including, educational materials, brochures, newsletters, letters, electronic communications, etc.
- Responsible for Provider List production across all LOBs.
- This includes leading internal groups and external vendor relationship to ensure accurate data and on-time delivery of this key sales piece.
- Participates in project implementation and quality workgroups.
- Serves as a resource for regulatory audits.
- Serves as a liaison with external agencies, printers, mail houses, and computer training.
Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).
Education
Bachelor's Degree- (Required)Experience
Minimum of 1 year-Related work experience (Required)Skills
Computer Literacy; Marketing Tasks And ActivitiesAbout Geisinger
Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
Our Vision & Values
Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.
KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
EXCELLENCE: We treasure colleagues who humbly strive for excellence.
LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
SAFETY: We provide a safe environment for our patients and members and the Geisinger family.
Our Benefits
We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.
“I’ve been surprised by the community our floor has even though we can all work different days and different shifts. We celebrate successes and life events for employees and patients — that’s what makes it a fun place to work!”
Nurse Assistant
A place where you can lead a healthy lifestyle and follow your dreams.
Only at Geisinger.
Best employer for healthy lifestyles – National Business Group
Access to 121 state parks
