Job Summary

Oversees digital content strategy and standards across all lines of business and is adept at writing and editing content for a range of audiences from existing and prospective patients, members, employees, students, public, etc. across all digital channels. Leads and mentors digital content team that authors and manages website and digital content for customer-facing engagement. Uses SEO and consumer lens to shape educational, informational and storytelling solutions that support system and health plan business and brand initiatives. Ensures all digital content follows established brand guidelines, aligns with all other consumer-facing marketing materials, and is production-ready for Geisinger's web templates and components.

Job Duties

• Develops and oversees digital content strategies and objectives for Geisinger's enterprise website and digital properties, leading digital content team in successful execution.
• Governs consumer-centered voice and tone for digital channels.
• Analytically driven – regularly evaluates content effectiveness, implements optimization processes and monitors KPIs to track content efforts.
• Establishes and oversees process for bi-annual reviews of evergreen website content with respective subject matter experts to ensure ongoing accuracy for governance/compliance.
• Partners with various Marketing and Communications team members, proactively bringing forth ideas for content and collaboration in alignment with Geisinger's strategic imperatives.
• Oversees production of high-quality short, medium, and long-form content projects across a wide range of digital channels.
• Both writes content and edits content produced by direct reports with SEO and digital content best practices in mind.
• Mentors direct reports to develop excellence in digital content standards.
• Provides direct feedback/analytics on KPIs to improve performance of content initiatives.
• Sets meaningful business goals and measures content KPIs, showing impact on objectives.
• Thoroughly understands the brand and ensures consistent expression of voice across all digital touchpoints.
• Actively takes a seat at the table to understand business objectives and formulate a supporting content strategy.
• Oversees content calendar to ensure balance of SEO opportunities, brand and system/health plan marketing support

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).

Education

High School Diploma or Equivalent (GED)- (Required)

Experience

Minimum of 10 years-Relevant experience* (Required)

Skills

Builds Relationships; Manages Conflict And Crisis

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Our Vision & Values

Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.

KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.

EXCELLENCE: We treasure colleagues who humbly strive for excellence.

LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.

INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

Our Benefits

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.